![]() Once the ModTruss product line was spun off from Northern Lights, it expanded beyond the entertainment industry into other sectors such as construction, aerospace, trade shows and events. If you look at our product, it’s similar to an erector set where there’s a hole pattern around the entire length of the product, which really allows you to free-form design.” Most building components are only designed to connect end to end. “Building broadcast sets was always a challenge with traditional parts,” said Santini. Santini previously ran production companies Kernwer LLC and Northern Lights Production, which built broadcast sets for sports television programming on every major network, he said. The idea for ModTruss grew out of the entertainment industry. “That’s kind of how we operate here as well, every project that comes through here is very unique.” ![]() If a kid has a pile of LEGOS, everything he builds is a custom project, but it’s all being built with standard-sized bricks,” said Patrick Santini, founder and chief executive officer of ModTruss. This allows for a near-limitless assortment of installation and building options. To bring Elon Musk’s vision to life – if only temporarily – the company used its flagship product, a modular building component called a “truss.” Each truss is shaped like a cube and has bolt holes that are placed every three inches along all six sides of the block. The “X” sign that garnered global attention was designed and built right here in southeastern Wisconsin, by Allenton-based design firm ModTruss. The sign was installed without the city’s permission and, after numerous complaints, was removed just three days later. Just a few days later, videos began circulating on social media of a massive, X-shaped structure, complete with flashing lights, placed atop Twitter’s San Francisco headquarters. On a Sunday afternoon in July, billionaire Elon Musk announced the rebranding of Twitter to “X,” promptly changing his own profile picture on the social media platform to feature the company’s new logo. INDUSTRY: Design-engineering EMPLOYEES: Approximately 20
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